WHAT WILL YOU DO DIFFERENTLY WITH ONLINE SOCIAL MEDIA IN 2012?

1. GAIN A BETTER UNDERSTANDING OF LINKEDIN

2. GET TO GRIPS WITH TWITTER

3. USE FACEBOOK TO PROMOTE MY BUSINESS

4. USE A MIX OF ALL 3 TO COVER ALL BASES!

5. LEARN MORE ABOUT TOOLS TO SUPPORT ONLINE SOCIAL NETWORKING

Click ohere to VOTE & also add your comments…

Social Progress invited to present at Ladies 4 Networking Huddersfield – 28 February 2012

Social Progress will be covering Top Tips To Improve Your Online Presence during the February 2012 L4N event at Temujin’s Restaurant, Milnsbridge, Huddersfield.

Why not come along to this hugely friendly ladies networking event. Mingle over tea & coffee to start. Then a couple of mini presentations, one of which will be from yours truly to help and encourage people to work those online channels to the max!

Further details can be found on the Ladies 4 Networking Huddersfield LinkedIn Group.

As usual the meeting will start with informal networking at 11.15am, a healthy stir fry lunch, speakers and the Ladies 4 Networking unique network shuffle with a business card draw at the end.

Please feel free to pass this invitation to any lady in business who may benefit from meeting a great, informal group of talented business women who are looking to help broaden their networks and help each others businesses grow & flourish.

Please prepare a short “pitch” about your business and what kind of businesses you wish to meet and get introductions to.The ladies at the meetings are friendly and each one of them goes out of their way to try and connect you with the right person or similar type of business they may know. You’ll need plenty of business cards at the ready.

Doors open at 11.15am and finish at 1.45pm. The cost is £10 on the day. Please book early to avoid disappointment.

If you would like to donate a prize for the draw this will be great for you and your business as it gives the group the chance to recommend you and your services.

To book please call me on 01484 535731 or email marina.simioli@travelcounsellors.com

Job Hunters – how to increase your chances of being found for that all important role

OK so you’ve registered with Monster and a plethora of other job boards but still no joy!

Where else do recruiters look these days to find the right candidate to fill the position? Online social networks and in particular LINKED IN!

Recruiters are making best use of LinkedIn to find the talented and experienced through powerful recruiting software tools.

So let’s put ourselves in the shoes of a recruiter. How do they use LinkedIn to sort out the good from the bad, the exceptional from the average, the engaging from the unsociable? What are recruiters looking at and how can you make sure you’re at least in the ‘mix’?

1. Connect

With recruiters, with industry experts, with partners, with the useful people in your field. Don’t just connect for the sake of it but build your network of contact based around the industry based world you live in. Having recruiters in your network gives them better access to you. You’re more likely to appear in their news feeds and be noticed. Recruiters also look at who your connected to. Who do you have access to which might help the client their recruiting for? How well connected are you? Do you come with a ready-made network of associates who can help you to hit the ground running with the recruiter?

2. Profile

Optimise it to the max! It goes without saying! Get it fully completed WITH a decent and professional picture. You are selling yourself online not showing what you get up to in your spare time! Have a good summary which reflects what you are capable of doing. Full in your past employment and qualifications. Add in the key words where relevant. Make sure you fill in the newly added SKILLS section – this is so important. Recruiters will search by key words and if these are not there, guess what, you won’t turn up in their searches!

3. Check your Recommendations

Having recommendations from people within your industry is vital. Recruiters will look to see if you’ve added value to the people you’ve worked for and with. A third party recommendation speaks volumes and can give extra insight into the personality of the individual. Are you a leader? Do you inspire? Are you organised, target driven, good at a particular skills – project management, change management, business development, stakeholder management etc.

4. Group engagement

If you’re ticking all the boxes for the recruiter so far, they may check out a few groups to see if you participate. Make sure you do! This is one way of earning brownie points and showing your market worth. Do you instigate discussions? Do you comment on others discussions? How and what do you comment? Is what you say relevant and adding value to the discussion or is it just ‘noise’.

5. Questions and Answers

Recruiters look to see if you actively offer up solutions to problems. Do you share your knowledge and experience in a way that helps others freely? How do you communicate, how often and who with?

Online Social Networking – Attraction or Distraction?

Well I delivered my first external presentation on the value, benefits, hints, tips and myths surrounding LinkedIn to a group of individual who in the main had less than 50 first connections. To say they were blown away by what this online tool can do for them and thier business is an understatement. Part of the presentation covered the CHALLENGE of finding TIME to use LinkedIn when life is already stacked up to the max with daily work ‘stuff’!

To start with I explained you need to be focused on what you want to achieve from using LinkedIn or any of the social networks – facebook, twitter etc. The trick is to learn how to remove SIDEWAYS ENERGY aka Distractions.

So what are the distractions and more importantly attractions?

Distractions for the purpose of business related online social networking are using a social network to engage with friends and family, playing games, sharing posts eg. music, pictures. Connecting with groups and individuals relating to sports and hobbies or other unrelated none work activity.

And the attractions? Well, there’s the opportunity to market make, find new contacts, grow your market share, retain your existing customer base and build your visibility and professional identity.

In short the use of online social media is GOOD for BUSINESS. It helps to grow sales and revenue and the fact that they’re FREE is the icing on the cake!